
When attending the annual convention of one of our clients, while Sue was working, Ethan and I wandered the tradeshow floor and marveled at all the exercise contraptions and assorted health-related gizmos.
Nothing captivated us more than the man doing the Vita-Mix blender demonstration. Not that we hadn’t seen the Vita-Mix before. Every year at the San Diego County (nee Del Mar) Fair we would gaze admiringly at its prowess. After all, the Vita-Mix is the key enabler at stores such as Jamba Juice and Orange Julius, as it’s the Rolls Royce of blenders.
While dreaming about my next perfectly blended margarita (it pulverizes ice like nobody’s business), the pitchman showed us how the Vita-Mix could make many other things, such as smoothies and sorbet. This machine grinds and blends like I couldn’t believe. If I needed additional proof, the guy made the most delicious peanut butter I’d ever tasted right before our eyes. All he did was open a can of Planter’s peanuts, toss the contents in the blender, mash it down and in 30 seconds I’m thinking I could eat a peanut butter-and-jelly sandwich everyday. Try making peanut butter with your existing blender, the pitchman dares. (Don’t do it.)
But what sold me was when he made the best chicken tortilla soup I’d ever tasted—in a matter of minutes and without an oven or microwave. I also liked that the Vita-Mix motor is so powerful you don’t have to cut up strawberries. Just clean ‘em and toss ‘em in—stems and all. It’ll also knead pizza dough and grind whole grains.
Throughout the afternoon, Ethan and I strolled repeatedly by the Vita-Mix booth and tasted whatever was being whipping up at the time. After a while, we timed our visits to coincide with the making of ice cream. We almost became shills, making extra enthusiastic yummy sounds as we sampled the little cups from his tray.
When Sue was done with her work, she joined us for another pass-by. She immediately was impressed too and soon after she signed the papers for our own Vita-Mix 5000. She even paid a little more for a red model, as that is our desired kitchen appliance color. The man threw in an extended (10-year) warranty (better than Costco’s!), assortment of flexible chopping boards and a CD with cookbook. What a deal.
After staring at it for a week or so in our kitchen, I got over my intimidation and attempted a batch of chicken tortilla soup. While my initial efforts did not rival the pitchman’s for consistency or taste, I set about refining the recipe for our tastes.
At a baby shower Sue received additional validation when she found our friend Janet, a connoisseur of all things good, loves her Vita-Mix too. She’s a smoothie expert and her favorite is made with chard! While that doesn’t sound appetizing, she swears the chard actually is sweet and the concoction is delicious and extra-healthy. Her husband Drew prefers the concoction with a banana, which sounds more appealing to me.
Nothing captivated us more than the man doing the Vita-Mix blender demonstration. Not that we hadn’t seen the Vita-Mix before. Every year at the San Diego County (nee Del Mar) Fair we would gaze admiringly at its prowess. After all, the Vita-Mix is the key enabler at stores such as Jamba Juice and Orange Julius, as it’s the Rolls Royce of blenders.
While dreaming about my next perfectly blended margarita (it pulverizes ice like nobody’s business), the pitchman showed us how the Vita-Mix could make many other things, such as smoothies and sorbet. This machine grinds and blends like I couldn’t believe. If I needed additional proof, the guy made the most delicious peanut butter I’d ever tasted right before our eyes. All he did was open a can of Planter’s peanuts, toss the contents in the blender, mash it down and in 30 seconds I’m thinking I could eat a peanut butter-and-jelly sandwich everyday. Try making peanut butter with your existing blender, the pitchman dares. (Don’t do it.)
But what sold me was when he made the best chicken tortilla soup I’d ever tasted—in a matter of minutes and without an oven or microwave. I also liked that the Vita-Mix motor is so powerful you don’t have to cut up strawberries. Just clean ‘em and toss ‘em in—stems and all. It’ll also knead pizza dough and grind whole grains.
Throughout the afternoon, Ethan and I strolled repeatedly by the Vita-Mix booth and tasted whatever was being whipping up at the time. After a while, we timed our visits to coincide with the making of ice cream. We almost became shills, making extra enthusiastic yummy sounds as we sampled the little cups from his tray.
When Sue was done with her work, she joined us for another pass-by. She immediately was impressed too and soon after she signed the papers for our own Vita-Mix 5000. She even paid a little more for a red model, as that is our desired kitchen appliance color. The man threw in an extended (10-year) warranty (better than Costco’s!), assortment of flexible chopping boards and a CD with cookbook. What a deal.
After staring at it for a week or so in our kitchen, I got over my intimidation and attempted a batch of chicken tortilla soup. While my initial efforts did not rival the pitchman’s for consistency or taste, I set about refining the recipe for our tastes.
At a baby shower Sue received additional validation when she found our friend Janet, a connoisseur of all things good, loves her Vita-Mix too. She’s a smoothie expert and her favorite is made with chard! While that doesn’t sound appetizing, she swears the chard actually is sweet and the concoction is delicious and extra-healthy. Her husband Drew prefers the concoction with a banana, which sounds more appealing to me.

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